Learn about Google’s decision to phase out 3rd-party cookies by 2022. Read our predictions on how this will impact digital marketing in the legal industry.
Choosing Creative: Matching the Right Ad to the Right Audience.
The Élan team takes a holistic approach to narrowing down and selecting the basic creative. The best method to truly strategize and maximize media dollars is to take a test and learn approach.
Media Plan Proposals: How We Construct an Evolving Constant
Élan utilize a total user experience approach for a user-centric driven proposal. The result is a plan built on strategy at the intersection of technology and user experience. This results in media plan proposals that are dynamic, outcome-driven, and both efficiency and effectiveness-focused.