Marketing

OURBENEFITS

Why Choose Us?

Data-Driven Marketing Services

Our team tackles marketing strategies head-on with a holistic approach. Every marketing effort begins with an audit of a client’s brand, current marketing mix, social media, and more to ensure each solution aligns seamlessly with their growth goals.

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Our Approach

Élan Legal Media delivers consistent results in an ever-changing marketing environment. We provide a full-service marketing team that covers everything from creative development to media strategy and implementation.

  • Industry Data Research
  • Audience Insights
  • Precise Platform Selection
  • Creative Development
  • Campaign Launch
  • Test. Learn. Improve.

OURServices

Data-Driven Marketing Services for the Modern Era

Our team’s competencies surround all things marketing, including both digital and traditional marketing efforts, video production, analytics, branding, creative, and more. While our competitors stick to standardized marketing tactics, we tailor our solutions to each client’s unique needs. Every marketing strategy utilizes a variety of tactics chosen specifically to serve each client’s brand, goals, and unique services. As a result, our campaigns offer unparalleled efficacy.

Digital Marketing

Élan takes digital marketing to another level by utilizing the most advanced and effective digital tactics like social media, programmatic display, and even online radio. Through tactics like these, we leverage historical data and comprehensive research to develop a digital marketing campaign with the highest possible return on investment.

Traditional Media

Our team can implement various tactics like billboards, subway banners, newspaper placements, and local radio and TV. We strategically supplement digital media efforts with traditional media and create notice proposals at the intersection of technology and a premium user experience.

Production Services

The Élan production team takes video creation from concept to the screen, handling the entire process from start to finish. After understanding the needs of both our clients and audiences, we develop high-quality videos for social media, Connected TV (CTV) and linear video platforms that produce results.

Reports & Analytics

Élan utilizes advanced tracking tools to gain campaign insights within individual media platforms. We use this data to optimize campaigns toward their firm-specific goals and provide thorough, transparent reporting for all stakeholders within the law firm.

Branding & Creative

Élan puts branding and creative at the forefront of all marketing campaigns. A step that many agencies skip, our team ensures your business is positioned in a premium way. Our capabilities include ad creative, motion graphics, brand and logo design, website development, and more.

Marketing Audits

To ensure a full understanding of the competitive marketing landscape, Élan provides marketing audits in almost every engagement. Through our all-inclusive approach, we’re able to grow your business in a strategic, efficient way by optimizing spend, channels, and tactics based on your brand strength and competition.

Digital Marketing

Élan takes digital marketing to another level by utilizing the most advanced and effective digital tactics like social media, programmatic display, and even online radio. Through tactics like these, we leverage historical data and comprehensive research to develop a digital marketing campaign with the highest possible return on investment.

Traditional Media

Our team can implement various tactics like billboards, subway banners, newspaper placements, and local radio and TV. We strategically supplement digital media efforts with traditional media and create notice proposals at the intersection of technology and a premium user experience.

Production Services

The Élan production team takes video creation from concept to the screen, handling the entire process from start to finish. After understanding the needs of both our clients and audiences, we develop high-quality videos for social media, Connected TV (CTV) and linear video platforms that produce results.

Reports & Analytics

Élan utilizes advanced tracking tools to gain campaign insights within individual media platforms. We use this data to optimize campaigns toward their firm-specific goals and provide thorough, transparent reporting for all stakeholders within the law firm.

Branding & Creative

Élan puts branding and creative at the forefront of all marketing campaigns. A step that many agencies skip, our team ensures your business is positioned in a premium way. Our capabilities include ad creative, motion graphics, brand and logo design, website development, and more.

Marketing Audits

To ensure a full understanding of the competitive marketing landscape, Élan provides marketing audits in almost every engagement. Through our all-inclusive approach, we’re able to grow your business in a strategic, efficient way by optimizing spend, channels, and tactics based on your brand strength and competition.

Featured Case  Studies

Learn More About Our Results

When you work with Élan, you are not just working with another marketing vendor; Élan is an extension of your own company. The team’s personable and hands-on approach allows them to truly understand your marketing goals and how to achieve them. Élan has been a pleasure to work with from day one. They listen to clients and adapt to every change in circumstance. Élan’s flexibility is enormously helpful. They are able to scale campaigns up and down in real-time to work with a client’s ever-changing needs. Élan can also provide various forms of technology to help keep lines of communication open, provide increased campaign visibility, or track data in a new way that is custom to the client. The team at Élan has a creative edge that they continuously chase. The time, effort, and dedication that Élan has provided is immeasurable and we truly appreciate their efforts.
Bryane Hesnan
Legal Marketing & Case Flow Manager, Murphy Falcon Murphy

Bryane Hesnan - Legal Marketing & Case Flow Manager, Murphy Falcon Murphy

When you work with Élan, you are not just working with another marketing vendor; Élan is an extension of your own company. The team’s personable and hands-on approach allows them to truly understand your marketing goals and how to achieve them. Élan has been a pleasure to work with from day one. They listen to clients and adapt to every change in circumstance. Élan’s flexibility is enormously helpful. They are able to scale campaigns up and down in real-time to work with a client’s ever-changing needs. Élan can also provide various forms of technology to help keep lines of communication open, provide increased campaign visibility, or track data in a new way that is custom to the client. The team at Élan has a creative edge that they continuously chase. The time, effort, and dedication that Élan has provided is immeasurable and we truly appreciate their efforts.
Élan provides excellent service, from start to finish. When we hire Élan, we know that we get instant, personal attention on any issue that comes up, and that our projects will be handled with the attention to detail that we expect.
Randi Martz
Director of Marketing & Business Development, CPT Group, Inc.

Randi Martz - Director of Marketing & Business Development, CPT Group, Inc.

Élan provides excellent service, from start to finish. When we hire Élan, we know that we get instant, personal attention on any issue that comes up, and that our projects will be handled with the attention to detail that we expect.
Élan is a joy to work with! I don't have the training or skill set to know all about social media and advertising. This is where Élan has come in. They have been very patient with explaining things until we understand and going step by step so everything is clear. I feel reassured that Élan has the expertise to run a great advertising campaign for us and I can focus on leading a school. I love the partnership that we have. We highly recommend Élan Legal Media!
Erika Sass

Erika Sass

Élan is a joy to work with! I don't have the training or skill set to know all about social media and advertising. This is where Élan has come in. They have been very patient with explaining things until we understand and going step by step so everything is clear. I feel reassured that Élan has the expertise to run a great advertising campaign for us and I can focus on leading a school. I love the partnership that we have. We highly recommend Élan Legal Media!
Game-changing is only the beginning of how we describe what Élan Legal Media is doing for marketers in the legal industry. As a partner, we’re seeing first-hand how they’re unlocking the massive potential for the legal industry to engage prospective clients with unrivaled insight, personalization, and real-time strategy. For too long, firms have had to market everywhere with the hopes of being in front of the right person at the right time. Now, with Élan Legal Media, firms can take control of their marketing efforts and have confidence that they’re engaging key audiences with targeted information at the most critical points in the decision-making process.
Mike Lewis
Co-Founder, Click 360

Mike Lewis - Co-Founder, Click 360

Game-changing is only the beginning of how we describe what Élan Legal Media is doing for marketers in the legal industry. As a partner, we’re seeing first-hand how they’re unlocking the massive potential for the legal industry to engage prospective clients with unrivaled insight, personalization, and real-time strategy. For too long, firms have had to market everywhere with the hopes of being in front of the right person at the right time. Now, with Élan Legal Media, firms can take control of their marketing efforts and have confidence that they’re engaging key audiences with targeted information at the most critical points in the decision-making process.
The team at Élan is always creative and innovative. They take the time to research and implement the particular digital tactics (or a mix of tactics) that will be most effective and cost-efficient for each of our projects. Élan brings a deep and cutting-edge understanding of the evolving landscape of digital marketing. They understand the context of the legal industry and of litigation as well. This combination makes them an extremely valuable partner. Their staff excels at all levels of digital marketing engagement. Whether we needed deep strategic thinking and innovation or relentless and efficient project execution, or something in between, Élan made it happen for us.
Mark Fellows
Principal, Dahl Administration

Mark Fellows - Principal, Dahl Administration

The team at Élan is always creative and innovative. They take the time to research and implement the particular digital tactics (or a mix of tactics) that will be most effective and cost-efficient for each of our projects. Élan brings a deep and cutting-edge understanding of the evolving landscape of digital marketing. They understand the context of the legal industry and of litigation as well. This combination makes them an extremely valuable partner. Their staff excels at all levels of digital marketing engagement. Whether we needed deep strategic thinking and innovation or relentless and efficient project execution, or something in between, Élan made it happen for us.
When I found Élan, I needed someone to take all of my ideas and lay them out exactly how they needed to be. Every single detail that was on my list was not only met but they also provided me with different options, every color scheme, and font I got to choose, every picture was carefully placed to color coordinate across my site and social channels, and they were so patient with me! I am so thankful to have met Jessica. My website and social media platforms are both now more than I could have ever dreamed of!
Jordan Perry

Jordan Perry

When I found Élan, I needed someone to take all of my ideas and lay them out exactly how they needed to be. Every single detail that was on my list was not only met but they also provided me with different options, every color scheme, and font I got to choose, every picture was carefully placed to color coordinate across my site and social channels, and they were so patient with me! I am so thankful to have met Jessica. My website and social media platforms are both now more than I could have ever dreamed of!