Is Looker Studio Pro Worth it?
With the 2022 merge of Google Data Studio and Looker Studio, Google simultaneously announced the rel ...
Élan
Consulting Agency
How To Effectively Deliver Class Action Email Notices
The basis of this post comes from a comprehensive study on class action notice delivery, focusing on the most effective way to display information to consumers via email.
Legal Notice After Cookies
Learn about Google’s decision to phase out 3rd-party cookies by 2022. Read our predictions on how this will impact digital marketing in the legal industry.
Choosing Creative: Matching the Right Ad to the Right Audience.
The Élan team takes a holistic approach to narrowing down and selecting the basic creative. The best method to truly strategize and maximize media dollars is to take a test and learn approach.
Media Plan Proposals: How We Construct an Evolving Constant
Élan utilize a total user experience approach for a user-centric driven proposal. The result is a plan built on strategy at the intersection of technology and user experience. This results in media plan proposals that are dynamic, outcome-driven, and both efficiency and effectiveness-focused.