Our Solutions are Built to Drive Sustainable Case Value
Proven Value Creation at Scale
Our experiences began in 1999 and span work with more than 50% of the Fortune 500 and hundreds of Private Equity owned assets. We’ve seen first hand the rare occasion where the best marketing, when standing alone, creates transformative value.
Since the 2011 founding of Élan, we have worked to build a holistic approach to law firm and litigation finance value creation. Maximize the impact of great marketing yet inclusive of client team optimization and training, lead intake optimization and enhancements to firm data capability and AI-based technology.
Each dedicated Élan client team includes professionals spanning these skillsets to provide consulting and marketing solutions that spur growth. By doing this, we enable our partners to focus on what they do best—help others become whole.
Marketing
Our world-class teams plan and execute full-funnel branding and generation campaigns aimed at generating the highest number of qualified leads. So much so that the average value of our clients’ leads exceed $1M each. Due to our approach, and 100% dedicated teams, we are able to create scale with thousands of small, targeted audiences to move impacted families and individuals through their representation decision process. In our experience, high quality client lead generation starts with expectation setting, then scales with clear testing of investment allocation aligned to geo/target audiences.
Investment Forecasting
Largely overlooked by marketing partners is the process of constant investment forecasting and testing against those forecasted goals. We have developed our proprietary planning and forecasting tools leveraging 10,000+ campaigns worth of experience. It’s so tried and true that an older version was acquired by the world’s leading Private Equity management consulting firm to leverage in their diligence product. Since 2011, Élan has 100% accuracy in meeting or exceeding ROI forecasts.
Lead Intake & Capability Transfer
A lead is worth nothing if we cannot capture, filter, and close. This means intake proficiency through hiring, training, process implementation, and intake KPI reporting. We have doubled our focus on Intake Optimization by hiring and developing our own internal team and processes. These team members focus 100% with client teams to install best-practices to maximize lead scoring, intake and long-term care.
Audits
Élan's comprehensive audit process analyzes both market opportunities and internal capabilities to inform data-driven strategies. By examining factors like practice area focus, budget, media tactics, creative strategy, website needs, online reputation, competitor analysis, and relevant legal landscape, our audits provide crucial insights for effective campaign development and execution. This data-driven approach enables accurate predictions and informed decision-making, ultimately driving client success.
A Simplified View of our Launch Approach
Client Goal Alignment
Work shoulder to shoulder with our clients to determine business goals and growth needs to develop the best solutions possible.
Results Projections
Using historical performance data, market research, and industry standard estimate tools, our team accurately predicts campaign results and scaling opportunities for our clients.
Research & Analysis
Using the leading platforms and tools, we research affecting variables such as the legal landscape, competitors, target audiences, geo-targets, media market, and more.
Campaign Launch
Upon approval, the campaign launches using a phased approach to ensure marketing and operations synchronize through intake stress-tests and marketing tactic evaluations.
Tailored Strategy
Utilizing extensive research, media analysis, and more, each campaign is crafted to achieve the client’s goals with the most efficient and effective investment strategy.
Test, Learn, Optimize
Optimizations systematically continue long after the campaign launches. Lead intake, media tactics, landing pages, audience research, and more all take place throughout the life of the campaign to ensure it is maximizing performance and its ROI.
Results Stories
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Multi-Year Growth For PI Firm Generating Over $225M In Case Value
Scaled competitive advantage is created through multi-year investments in brand, technology, and team capabilities.
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Lead Intake Transformation Leads to 169% More Cases for PI Firm
Revitalizing a personal injury law firm partner’s intake process inefficiencies to significantly increase return.
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Generating & Proving Results to Return Investment In-Year
Partnering to development a scalable lead delivery program for a newly-funded firm backed by Private Equity.
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NYC PI Law Firm Doubles Signed Cases Through Elevated Branding & Video
Continue to increase our NYC law firm client's high-value caseload through premium branding and media placements.
Dedicated Team - Industry-Leading Results
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Holistic Growth Strategy
We are experts in technology and media platforms covering all aspects of lead generation. This enables the implementation of the most effective processes, tactics, and training. We drive high-value leads for our clients while establishing an unparalleled brand reputation.
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Intuitive Data & Analytics
Our team has dedicated data analysts that provide in-depth analytics through custom real-time dashboards and reporting, resulting in elevated transparency. We want to ensure that our clients not only have visibility into their data, but also understand how every dollar contributes to their success.
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Results Driven Approach
We focus on creating marketing strategies founded on extensive audience research, historical data, and proven lead-generating tactics. We take a curated approach to every project, resulting in a favorable return on your investment.