Multi-Year Growth For PI Firm Generating Over $225M In Case Value
We believe that tremendous value is unlocked via commitment to brand development, team and technology over multiple years
>110% Lift in Monthly Revenue in Year 2
Lift in average monthly revenue generated in Q4 2024 vs. 2022 showcases strength building over time.
61% Lift from Lead Intake Transformation
Hiring, operational enhancements, and AI based optimizations continue to drive value at sale.
$1.1M in Average Case Value
Quality takes tremendous coordination. Elan’s track record speaks for itself.
Challenge
Deliver a program which continually builds over time; returning investments within the first 6-12 months to further fuel investments to maximize case value over many years of firm growth.
Through this challenge, build sustainable scale under the hypothesis that investments in branding and development of law firm/campaign capabilities will drive increased quantity and quality of cases over time
Top Level Focus Points
Brand & Engagement Marketing
Our top leads interacted an average of ~8x with our content. Focusing through the awareness to engagement funnel enabled greater conversion of high quality leads.
Operations Excellence
A clear need existed to enhance lead intake across technology, process, team strength and data. In addition, firm-wide training & adoption led to higher confidence in quality and value.
Tech and Data Capability
A clear need existed to enhance lead intake across technology, process, team strength and data. In addition, firm-wide training & adoption led to higher confidence in quality and value.
Trust is built through results. Our approach is continued transparency at all stages to best understand the impact of investments.
Approach
True Law Firm Partnership
Partnered with law firm to invest in established practice area focus, premium branding, intake efficiency, and more.
Implemented comprehensive, data-driven, and highly-targeted digital and traditional marketing strategies that focused on result-based, fluid brand and lead generation tactics.
Data-Driven Marketing Strategy
Developed internal resources and process optimizations such as staffing a lead intake team, implementing AI tools, and updating intake platforms like live web chats.
Operations Optimization
Provided transparent, value-add dashboard reporting that focuses on total lead value and campaign-generated signed cases (rather than only leads).
Transparent Reporting & Dashboards
Results
Through a multi-year partnership with a personal injury firm, we grew the caseload incrementally in high-value practice areas such as commercial vehicle, medical malpractice, birth injury, product liability, and more.
Improved Lead Intake Capacity
Solutions
High-Value Caseload Growth
For better lead intake management, we recommended the hire of a new intake manager. This intake manager oversaw the lead intake system as well as a new dedicated intake team to field leads driven from the campaign. Additionally, rather than relying only on attorneys for lead follow-ups, we shifted those responsibilities to the intake team.
Reinforced Continued Budget Flow
As budget roadblocks were overcome, Élan worked to develop better processes around campaign reporting and projections to better reinforce continued campaign budget progression.
Élan Took Command of All Paid Media
Élan took over all paid media, including paid search. Élan’s paid search strategy includes offline conversion optimization, broad match bidding, automated real-time bidding, and a robust campaign structure. Taking over all media allowed Élan to fully control naming conventions and streamline reporting; which allowed for learnings and advancements on all tactics. All of these components have been paramount to the success of the campaign.
Case Reporting Process Developed
As the campaign continued, Élan worked towards a more robust reporting system through Lead Docket lead exports, realignment on monthly case reports, and new statuses/filters within said reporting.
Developed Contingency Action Place (i.e. COVID-19, funding shifts, competitive, etc.)
Élan developed an action plan to overcome the effects of COVID-19 through media strategy shifts, digital platform enforcement, and other virtual tools that increased productivity.