Marketing
Data-Driven Marketing Services
Our team tackles marketing strategies head-on with a holistic approach. Every marketing effort begins with an audit of the client’s brand, current marketing mix, social media presence, and insights into the competitive landscape of the city, state, or region they wish to enter.
Our Approach
Élan delivers consistent results in an ever-changing marketing environment. We are a full-service marketing team that offers collaborative creative development, strategic media planning, and transparent reporting.
Industry Research
Target Audience Analysis
Competitive Landscape Report
Creative Development
Campaign Launch
Test. Learn. Improve.
Data-Driven Marketing Services For The Modern Era
Our team’s competencies surround all aspects needed to operate a successful marketing campaign, including both digital and traditional specialties, ad production, reporting and analytics, and more. Our expansive capabilities allow us to meet firms where they are in their marketing journey, ensuring that Élan provides immediate value to the firm. Whether their brand is already established or just starting to invest in marketing, every marketing strategy is tailored specifically to serve each client’s brand, goals, and unique services. As a result, our campaigns offer unparalleled efficacy.
Digital Marketing
Élan leverages advanced digital marketing techniques, including groundbreaking AI bidding models and keyword types, to ensure your campaigns remain at the forefront of each platform’s capabilities. We also utilize Élan’s historical data and research to develop a digital marketing campaign tailored to achieve your goals, such as brand awareness or lead generation.
Traditional Media
Our team implements various traditional tactics such as billboards, subway banners, bus wraps, local radio, and TV. This allows your firm to be a prevalent figure in the local community that ultimately increases brand awareness. Done correctly, the use of traditional media tactics can position the firm as one of the community's premier law firms.
Production Services
The Élan production team takes video creation from concept to the screen, handling the entire process from start to finish. After understanding the needs of both our clients and audiences, we develop high-quality videos for social media, Connected TV (CTV), and linear video platforms that produce results.
Reports & Analytics
Élan utilizes advanced tracking tools to gain campaign insights within individual media platforms. We use this data to optimize campaigns toward firm-specific goals and provide thorough, transparent reporting for all stakeholders within the law firm.
Branding & Creative
Élan puts branding and creative at the forefront of all marketing campaigns. A step that many agencies skip, our team ensures your business is positioned in a premium way. Our capabilities include ad creative, motion graphics, brand and logo design, website development, and more.
Marketing Audits
To ensure a full understanding of the competitive marketing landscape, Élan provides a comprehensive marketing audit. Through our all-inclusive approach, we’re able to grow your business in a strategic, efficient way by optimizing spend, channels, and tactics based on your brand strength and competition.
Results Stories
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Multi-Year Growth For PI Firm Generating Over $225M In Case Value
Scaled competitive advantage is created through multi-year investments in brand, technology, and team capabilities
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Lead Intake Transformation Leads to 169% More Cases for PI Firm
Revitalizing a personal injury law firm partner’s intake process inefficiencies to significantly increase return
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Generating & Proving Results to Return Investment In-Year
Partnering to development a scalable lead delivery program for a newly-funded firm backed by Private Equity.
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NYC PI Law Firm Doubles Signed Cases Through Elevated Branding & Video
Continue to increase our NYC law firm client's high-value caseload through premium branding and media placements.
