Audits
Comprehensive Analysis & Opportunity Identification
Élan's comprehensive audits analyze market opportunities and internal capabilities to inform data-driven strategies, providing crucial insights for effective campaign development that drive client success.
Our Approach To Audits
Élan builds a comprehensive audit utilizing a four step approach.
Firm Analysis
The Firm Analysis evaluates the designated business to determine its current standing related to competition. This gives the Élan team and the client a sense of how advanced their brand and marketing is and how to compare it to other firms, while also identifying what additional information will need to be gathered to build a full-scale recommendation.
The Competitor Analysis employs a diverse array of databases, industry partners, digital intelligence tools, and proprietary benchmarking, supported by a robust research strategy, to create a comprehensive overview of the competitive landscape. These findings allow the Élan team to paint an accurate picture of who we would be competing against, what type of media they are running, and what priorities are necessary to surpass the competition.
Competitor Analysis
Campaign Analysis
Campaign Analysis gathers data on the average current competitor marketing investment, marketing insights, and website performance. Additionally, it evaluates the viability of a campaign in the designated marketing region based on geo-specific laws, search volume, and the competitive landscape. This comprehensive analysis provides valuable insights that guide the budget recommendations in the final step.
Recommendations
Our recommendation presents a comprehensive roadmap aiming to maximize the firm’s return on investment. It encompasses the recommended practice areas, individual media phase budgets, tactical suggestions, a launch plan, and additional relevant information.
"Their staff excels at all levels of digital marketing engagement. Whether we needed deep strategic thinking and innovation or relentless and efficient project execution, or something in-between, Élan made it happen for us."
- Mark F.
Why Audits Drive Results
The Élan audit process is an essential part of a marketing campaign. It helps pull together the opportunities both in the applicable market as well as within the business itself.
An audit can determine much of the decision-making information used in building everything from a full scale marketing campaign to a single awareness campaign and everything in between, information gathered in these audits include:
Practice area focuses
Media budget
Media tactics
Creative strategy
Website needs
Firm reputation (Google, Yelp, & other online directory ratings)
Top competitors to monitor
Relevant laws & policies in the prospective atate
And more
The audit provides our team with a vital context of where the business stands compared to top market performers in the space.
All of this information is what drives campaign success through accurate predictions and educated decisions.
Results Stories
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Multi-Year Growth For PI Firm Generating Over $225M In Case Value
Scaled competitive advantage is created through multi-year investments in brand, technology, and team capabilities.
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Lead Intake Transformation Leads to 169% More Cases for PI Firm
Revitalizing a personal injury law firm partner’s intake process inefficiencies to significantly increase return.
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Generating & Proving Results to Return Investment In-Year
Partnering to development a scalable lead delivery program for a newly-funded firm backed by Private Equity.
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NYC PI Law Firm Doubles Signed Cases Through Elevated Branding & Video
Continue to increase our NYC law firm client's high-value caseload through premium branding and media placements.
