The Firm Analysis evaluates the designated business to determine its current standing related to competition. This gives the Élan team and the client a sense of how advanced their brand and marketing is and how to compare it to other firms. While also identifying what additional information will need to be gathered to build a full-scale recommendation.
The Competitor Analysis utilizes a range of databases, industry partners, digital intelligence tools, and proprietary benchmarking as well as a robust research strategy in order to compile a full-view of the competitive space. These findings allow the Élan team to paint an accurate picture of who we would be competing against and what priorities are necessary to surpass said competition.
The Campaign Analysis section captures data with regards to average current competitor marketing spend, insights, and additional competitive data such as website pages and web traffic. This helps guide the budget recommendations in the final step.
The Recommendations section outlines a roadmap that will result in the highest ROI for the firm. This includes the suggested practice areas, individual media phase budgets, tactic recommendations, and more.
When you work with Élan, you are not just working with another marketing vendor; Élan is an extension of your own company. The team’s personable and hands-on approach allows them to truly understand your marketing goals and how to achieve them. Élan has been a pleasure to work with from day one. They listen to clients and adapt to every change in circumstance. Élan’s flexibility is enormously helpful. They are able to scale campaigns up and down in real-time to work with a client’s ever-changing needs. Élan can also provide various forms of technology to help keep lines of communication open, provide increased campaign visibility, or track data in a new way that is custom to the client. The team at Élan has a creative edge that they continuously chase. The time, effort, and dedication that Élan has provided is immeasurable and we truly appreciate their efforts.
Bryane Hesnan
Legal Marketing & Case Flow Manager, Murphy Falcon Murphy
Bryane Hesnan - Legal Marketing & Case Flow Manager, Murphy Falcon Murphy
When you work with Élan, you are not just working with another marketing vendor; Élan is an extension of your own company. The team’s personable and hands-on approach allows them to truly understand your marketing goals and how to achieve them. Élan has been a pleasure to work with from day one. They listen to clients and adapt to every change in circumstance. Élan’s flexibility is enormously helpful. They are able to scale campaigns up and down in real-time to work with a client’s ever-changing needs. Élan can also provide various forms of technology to help keep lines of communication open, provide increased campaign visibility, or track data in a new way that is custom to the client. The team at Élan has a creative edge that they continuously chase. The time, effort, and dedication that Élan has provided is immeasurable and we truly appreciate their efforts.
Élan provides excellent service, from start to finish. When we hire Élan, we know that we get instant, personal attention on any issue that comes up, and that our projects will be handled with the attention to detail that we expect.
Randi Martz
Director of Marketing & Business Development, CPT Group, Inc.
Randi Martz - Director of Marketing & Business Development, CPT Group, Inc.
Élan provides excellent service, from start to finish. When we hire Élan, we know that we get instant, personal attention on any issue that comes up, and that our projects will be handled with the attention to detail that we expect.
Élan is a joy to work with! I don't have the training or skill set to know all about social media and advertising. This is where Élan has come in. They have been very patient with explaining things until we understand and going step by step so everything is clear. I feel reassured that Élan has the expertise to run a great advertising campaign for us and I can focus on leading a school. I love the partnership that we have. We highly recommend Élan Legal Media!
Erika Sass
Erika Sass
Élan is a joy to work with! I don't have the training or skill set to know all about social media and advertising. This is where Élan has come in. They have been very patient with explaining things until we understand and going step by step so everything is clear. I feel reassured that Élan has the expertise to run a great advertising campaign for us and I can focus on leading a school. I love the partnership that we have. We highly recommend Élan Legal Media!
Game-changing is only the beginning of how we describe what Élan Legal Media is doing for marketers in the legal industry. As a partner, we’re seeing first-hand how they’re unlocking the massive potential for the legal industry to engage prospective clients with unrivaled insight, personalization, and real-time strategy. For too long, firms have had to market everywhere with the hopes of being in front of the right person at the right time. Now, with Élan Legal Media, firms can take control of their marketing efforts and have confidence that they’re engaging key audiences with targeted information at the most critical points in the decision-making process.
Mike Lewis
Co-Founder, Click 360
Mike Lewis - Co-Founder, Click 360
Game-changing is only the beginning of how we describe what Élan Legal Media is doing for marketers in the legal industry. As a partner, we’re seeing first-hand how they’re unlocking the massive potential for the legal industry to engage prospective clients with unrivaled insight, personalization, and real-time strategy. For too long, firms have had to market everywhere with the hopes of being in front of the right person at the right time. Now, with Élan Legal Media, firms can take control of their marketing efforts and have confidence that they’re engaging key audiences with targeted information at the most critical points in the decision-making process.
The team at Élan is always creative and innovative. They take the time to research and implement the particular digital tactics (or a mix of tactics) that will be most effective and cost-efficient for each of our projects.
Élan brings a deep and cutting-edge understanding of the evolving landscape of digital marketing. They understand the context of the legal industry and of litigation as well. This combination makes them an extremely valuable partner.
Their staff excels at all levels of digital marketing engagement. Whether we needed deep strategic thinking and innovation or relentless and efficient project execution, or something in between, Élan made it happen for us.
Mark Fellows
Principal, Dahl Administration
Mark Fellows - Principal, Dahl Administration
The team at Élan is always creative and innovative. They take the time to research and implement the particular digital tactics (or a mix of tactics) that will be most effective and cost-efficient for each of our projects.
Élan brings a deep and cutting-edge understanding of the evolving landscape of digital marketing. They understand the context of the legal industry and of litigation as well. This combination makes them an extremely valuable partner.
Their staff excels at all levels of digital marketing engagement. Whether we needed deep strategic thinking and innovation or relentless and efficient project execution, or something in between, Élan made it happen for us.
When I found Élan, I needed someone to take all of my ideas and lay them out exactly how they needed to be. Every single detail that was on my list was not only met but they also provided me with different options, every color scheme, and font I got to choose, every picture was carefully placed to color coordinate across my site and social channels, and they were so patient with me!
I am so thankful to have met Jessica. My website and social media platforms are both now more than I could have ever dreamed of!
Jordan Perry
Jordan Perry
When I found Élan, I needed someone to take all of my ideas and lay them out exactly how they needed to be. Every single detail that was on my list was not only met but they also provided me with different options, every color scheme, and font I got to choose, every picture was carefully placed to color coordinate across my site and social channels, and they were so patient with me!
I am so thankful to have met Jessica. My website and social media platforms are both now more than I could have ever dreamed of!