As our client's campaign progressed, we neared a full launch of media in our phased campaign launch process. This stage of the campaign maximizes our full media strategy, broadcasting the brand through a variety of digital and traditional media tactics. Video content is key to every campaign, as it most clearly articulates a firm's brand through storytelling and captivating imagery. Knowing that, we proposed a video shoot that captures who our client is and why they're the right choice for those that need a personal injury attorney. 

Our team takes careful steps to develop video content that will position our clients for success.

1. Brainstorm Brand Positioning

We take our law firm client's brand seriously. Each ad we develop takes their history, messaging, tone, visuals, and more into account. 

2. Storyboard Creative Concepts

We then visualize the video's flow, including scenes, dialogue, and visuals using our storyboarding process. This allows us to work in sync with our client to ensure we position their brand to succeed. 

3. Execute Production

Using state-of-the-art production equipment and techniques, our team shoots the video content on-site with our client. We follow the storyboard and script, but still provide flexibility to the client to allow for their personality to show through the screen.

4. Post Production Editing & Versioning

Our post-production team edits and fine-tunes the raw footage and audio to create a polished and engaging video.

5. Launch & Optimize

The video launches on all major platforms like Linear (Traditional) TV, Connected TV (CTV), Online Video (OLV), social media, and more. After launch, our media and analytics teams monitor and optimize placements based on video performance to ensure a maximum return on ad spend (ROAS).