Improved Lead Intake Capacity

For better lead intake management, we recommended the hire of a new intake manager. This intake manager oversaw the lead intake system as well as a new dedicated intake team to field leads driven from the campaign. Additionally, rather than relying only on attorneys for lead follow-ups, we shifted those responsibilities to the intake team.

Reinforced Continued Budget Flow 

As budget roadblocks were overcome, Élan worked to develop better processes around campaign reporting and projections to better reinforce continued campaign budget progression.

Élan Took Command of All Paid Media

Élan took over all paid media, including paid search. Élan’s paid search strategy includes offline conversion optimization, broad match bidding, automated real-time bidding, and a robust campaign structure. Taking over all media allowed Élan to fully control naming conventions and streamline reporting; which allowed for learnings and advancements on all tactics. All of these components have been paramount to the success of the campaign.

Case Reporting Process Developed

As the campaign continued, Élan worked towards a more robust reporting system through Lead Docket lead exports, realignment on monthly case reports, and new statuses/filters within said reporting.

Developed Contingency Action Plan (i.e. COVID-19, funding shifts, competitive, etc.)

Élan developed an action plan to overcome the effects of COVID-19 through media strategy shifts, digital platform enforcement, and other virtual tools that increased productivity.